About Us

History

The success of our company dates back to our founding in a bakery in the heart of Holland. Many of the same recipes and processes used then are still present in our products today. In 1984, our company began importing waffles to the United States direct from a Holland bakery. It was not long before the demand for these waffles propelled the company to begin manufacturing in the United States. In 1986, Meyer's Bakery and the Janssen Brothers joined together in a venture to create the wholesome, nutritious and tasty waffles in the US using the European waffle formula that came straight from Holland. Two custom built ovens were installed in the Meyer's Bakery located in Hope, Arkansas to ensure the quality of the product. Production began soon after.

The venture was a success and continued to grow with expanded distribution, additional brand names and co-manufacturing arrangements. The success of the waffles led to the addition of pancakes to the product line around the same time as the completion of a new modern bakery in North Little Rock, Arkansas, in 1994.

Today, De Wafelbakkers manufactures frozen pancakes and waffles, as well as shelf-stable waffles, which are distributed throughout the United States, Canada and Mexico.


Facilities

NORTH LITTLE ROCK, ARKANSAS

The De Wafelbakkers plant in North Little Rock, Arkansas is near the intersection of I-40 and I-430, which provides easy access for distribution from coast to coast.

MCDONOUGH, GEORGIA

The De Wafelbakkers plant in McDonough, GA is right off of I-75 outside of Atlanta, GA, the hub of the Southeast.


Quality Assurance

All employees of De Wafelbakkers are responsible for assuring that the company's quality standards are met and food safety is maintained. Raw materials, processing and packaging are continually checked to assure the production of waffles and pancakes with consistent flavor, texture, purity and nutrient content. We utilize a HACCP program to prevent contamination of any of our products and a trace recall program to assure that any problems that may occur are strictly controlled. We are serious about our quality standards. You can count on it.

De Wafelbakkers plant is SQF 2000 Level 2 Certified and for the third consecutive year we have scored an excellent rating.  The Safe Quality Food (SQF) Program is recognized by retailers and foodservice providers around the world who require a rigorous, credible food safety management system.  The SQF Program is recognized by the Global Food Safety Initiative (GFSI).